5 Key Reasons to Install an SSL Certificate on Your Website
In this article, we are going to talk about the importance of the SSL certificate for a website. If you think that this feature is a luxury, you need to think again. Today, from the security point of view, this is a necessity for any website, be it a personal or business one. Without further ado, let’s take a look at 5 reasons why you may want to go for the certificate.
1. Data protection
Basically, the function of this certificate is to provide protection for server-client communication. It helps encrypt every bit of information. In other words, all types of data is locked and can be accessed only through the server or browser of the intended recipient. When it comes to handling sensitive data like credit card numbers, passwords, and IDs, SSL plays an important role and provides protection against skimmers and hackers.
2. Identity confirmation
Another major role of an SSL certificate is to make a website authenticated. When it comes to web security, identity verification is quite important. Every year, many beginners lose thousands of dollars because of fake websites.
The installation of an SSL certificate requires that you go through a powerful validation process. This process is established by a reliable authority known as a Certificate Authority. Based on the certification type, the authority performs the identity verification of the individual or organization. After this process, your website or blog will be given trust indicators.
3. Search Engine Ranking
In 2014, the search engine giant Google changed its algorithm to give an edge to websites that had the HTTPS tag. According to many studies conducted by different experts of Search Engine Optimisation, there is a strong relationship between higher search engine rankings and HTTPS.
4. PCI/DSS Requirements
If your business deals in products and services that are offered online, you may have a system of online payments. If you want to receive payments online, your business website has to be PCI compliant. For this compliance, you need to meet 12 requirements. One of these requirements is to have an SSL certificate. Therefore, you have to have this certification.
5. Customer Trust
Aside from account equation and encryption, the SSL certificate is important when it comes to customer trust. This certificate is a sign that the website is trustworthy. By installing this certificate, your buyers will be able to see some important details of your organization. These details help them understand that you are a legitimate entity. As a result, they will be more likely to buy from you instead of other businesses out there.
In 2018, Google made it a requirement for websites to have an SSL certificate. Websites that don’t have this certificate are flagged by the search engine giant.
Long story short, if you want to gain the trust of your customers and rank well on major search engines, we suggest that you get an SSL certificate for your website.