Importance of Guest Posting: How it Helps to Improve Organic Traffic
I have come across many people saying that guest posting is dead, and it isn’t an effective technique to boost organic traffic. Considering my first-hand experience for so many years in digital marketing, I personally feel guest blogging is the most effective strategy for my business.
I have experienced that appealing content can increase your organic traffic considerably.
My idea about guest posts is to:
- Create high-quality content that’s highly targeting on your blog
- Develop better relationships using other loosely-related blogs
- Post broadly appealing content for such blogs
- Link back to your industry content to rank high in Google
Guest posts and contributor quotes add a ton of value to your content, as claimed by experts. In-depth and detailed guest posts have transformed startups and improved businesses. It helps you to position yourself as an industry leader.
Guest blogging has helped me to build a bigger audience, establish good relationships, and enhance my brand.
Let me tell you this: Guest blogging isn’t an easy task, my friend!
There’s a lot of brainstorming and researching that you don’t expect, including the number of edits, rejections, and re-writes that makes it a daunting task.
However, it’s the best way to generate high-quality backlinks, referral, and organic traffic.
In this post, I will tell you the 5 key benefits of guest posting:
Disclaimer: If you still think that guest posting is a waste of time, this blog is not for you!
- Build better relationships in your industry
Guest posting helps in building relationships with other relevant bloggers from your niche. You may find experienced and professional writers who can help you polish your writing skills and make new connections.
Search for websites that accept guest post submissions and pitch them right away. Guest posts are useful for one-person sites that are burdened with work. Use a proactive and professional approach to reach out to your fellow bloggers and build credibility for your brand.
- Fosters better rankings and brand awareness
This link building tactic will help your blog rank better in search engines and reap significant rewards.
You need to find relevant bloggers who are willing to add links to your guest post before publishing it on their websites.
The reason behind this is simple: The more relevant backlinks, the better your blog will rank on Google.
Several websites allow at least one link within the article and another to your author bio – this isn’t too tough to get!
Reach out to more and more bloggers with higher domain authority (DA) to expand your potential audience.
- Enhance your writing skills
The best thing about guest posting is that it helps you to refine your writing skills. When you receive positive comments from your valuable followers, you tend to work hard to improve your writing quality to woo them.
This helps you to deliver valuable and well-written articles consistently. You will try hard to pay attention to every detail, including research, grammar, spellings, punctuations, vocabulary, etc.
The more you write, the better you become. By writing on diverse topics, you’re challenging yourself to adapt and write in different styles.
- Attain authority
Creating a content piece from scratch takes a lot of effort, knowledge, and time. Many writers will agree on this.
Writing well-researched and authoritative guest posts for reputable websites gives you a chance to provide valuable insights that resonate with your readers. With time, you tend to evolve and gain authority over your work.
Publishing your content on reliable websites will help create your own aura around your brand name, wherein your voice will be heard and valued in the industry.
- Reduce the sales cycle
Have you heard about the sales funnel?
Producing high-quality content and distributing it through different channels on established platforms enables your customers to build trust with your brand. As you build brand recognition, people get familiar with your blog and see you as an expert.
This hugely impacts your sales funnel.
This makes it easier for you to use guest posting as a part of our inbound marketing strategy. Posting on trusted guest posting sites gives you a platform to present your brand message and value propositions – all these results in better sales and revenues.
How about creating lots of SEO-friendly guest posts for authoritative websites?
I assure your traffic will grow as your posts become highly visible in search results. GET, SET, GO!!!