Are you failing to get enough organic traffic to your website?
You are not alone!
In a study that estimated over 1 billion web pages, it was found out that 90.3% of pages do not get any traffic from Google.
Astonishing, isn’t it? As Google gets smarter, it is getting harder to get ranked high on the search engine.
What could possibly be wrong with your website? Perhaps, your site is neither user friendly nor mobile-friendly, perhaps you are not optimizing voice search, maybe you are overlooking technical SEO, or your SEO strategy is poor.
These are only some reasons. There could be more. Let’s dig into some actionable tips to improve your organic traffic.
1. Focus on improving your site’s user experience
If your site isn’t offering the best user experience to your visitors, Google will be less likely to rank your site. When users spend a lot of time on your site, it signals the search engine that users find your site helpful. And since Google wants to offer the best results to its users, it will rank your site higher.
Here is proof that Google search engine ranks sites with lower bounce rates better.
If your website is untrustworthy, out-of-date, unprofessional, or is slow to load, it is high time you focus on updating your site. If not, you risk the chances of increased bounce rates.
One trick you can apply is to create high-quality content, shorter paras, mixed sentence lengths, and add sub-headers, white space, bullet points, and high-quality images.
To increase UX on web pages, you can also use tools like crazy Egg. It will help you to help subscribers rate and understand UX via rich visual aids.
Increasing your page load speed is also crucial. The chances of bounce rate increases by 32% if the speed goes from 1 to 3 seconds.
Some things you can do to increase page speed include avoiding the use of unnecessary code, reducing server response time, enabling compression and caching.
Plus, consider using platforms like Whatfix, which is a great tool to accelerate user adoption. Such tools also offer omnichannel help and support – a handy feature to improve your site’s user experience.
2. Leverage voice search
As per Google reports, 27% of the worldwide population who go online is using voice search on smartphones. And Gartner says that 30% of all browsing sessions will be conducted via voice search by 2020. So if you are not optimizing voice search, you will be missing out on a lot.
It is said that 40.7% of voice search results are fetched from featured snippets. However, remember that the rest could be taken anywhere from the web page.
To optimize for voice search, use long-tail keywords. You will have to create long-form content to target them on your website.
Another strategy is to use structured data/Schema markup. They increase the likelihood of your information being used by Google to answer a voice query over a competitor’s. Schema markup helps Google to understand the subject and themes of a web page more clearly. As a consequence, your page’s Google rankings improve.
3. Implement a mobile-first strategy
When you design your website, implement a mobile-first strategy. Though text SEO and voice SEO are essential, if you want your content to be seen, you will have to consider the fact that most people browse the internet via smartphones.
It is said that 80% of shoppers use their smartphones inside a physical store to check product reviews, compare prices, or find alternate stores.
And it is not only the consumers, but Google has gone mobile-first as well. Starting from March 2020, Google is using its mobile smartphone user-agent while crawling sites. It means Google will crawl and index the mobile version of your site first rather than the desktop version.
4. Build backlinks
Note that not all backlinks are suitable for your site. Some might damage your SEO. Though Google prioritizes sites with plenty of backlinks, you will want to look for links from other trustworthy sites.
Guest blogging is a great way to get backlinks to your site. Plus, you can ask your clients, industry experts, and other bloggers to link to your site.
The more backlinks you have, the higher your site will be ranked by search engines. It is because your site becomes authoritative in the eyes of Google or other search engines.
Getting organic traffic to your site isn’t an easy task. You need to put in plenty of effort, and it requires patience. However, by applying the right actionable SEO tricks, you will be able to make the process of gaining organic traffic to your site easier.
Start by improving user experience, adopt a mobile-first strategy, leverage voice search, and focus on building high-quality backlinks.
Most importantly, try to keep up-to-date with the latest trends in SEO as it keeps changing.