SEO refers to numerous strategies designed to increase your organic search rankings. These strategies include:
Creating comprehensive, in-depth content to target keywords related to your business
Improving your page speed to prevent people from bouncing or leaving your site
Streamlining your site’s navigation to help leads find the information they need
Cleaning up your site’s code and technical elements to keep it running at peak performance
Earning backlinks from reputable sites to position yourself as an authority in your field
And much more!
These strategies are extremely important for improving your rankings, but they just scrape the surface when it comes to Google’s algorithm, which the tech giant updated consistently.